On the basis of type of solutions, the market is classified into in-building solutions, wide-area solutions and distributed recipient solutions. Among these, distributed recipient solutions are anticipated to expand with a healthy CAGR during the forecast period. The growth is expected to be mainly driven by increasing trend towards mobility and cloud computing.
On the basis of applications, the market is segmented into interoperable emergency communication, integrated public alert and warning, business continuity (BC) & disaster recovery (DR), and business operations. Business continuity (BC) and disaster recovery (DR) segment is gaining traction across various enterprises due to rising awareness about archiving their business processes in order to facilitate faster disaster recovery in case of emergencies.
Various end-user industries of the market include commercial, education, energy and power, healthcare, defence, automotive, transportation and logistics, and government offices. The education and defence sectors are expected to account for the largest market share throughout the forecast period. The growth would be primarily driven by increasing demand for MNS in critical and sophisticated operations. However, the other sectors energy and power, healthcare, transportation and logistics, and government offices will also present potential revenue opportunities during the forecast period.
Mass Notifications Systems Market is sub-segmented into 7 key regions- North America, Latin America, East Europe, West Europe, Asia-Pacific excluding Japan, Japan and Middle East & Africa.
Presently, North America and Europe are the major regions witnessing the adoption of the mass notification systems. The primary factors attributing to the market growth in these regions are: high dissemination of mobile technologies, development and adoption of pioneering technologies, and the presence of major companies in this region.
With increasing regulations and compliance policies, along with the growing need for rugged and uninterrupted communication solutions during emergencies, the emerging countries such as Brazil, Russia, China, India and South Africa (BRICS) are expected to witness proliferation in the adoption mass notification systems during the period: 2015-2025.
Few of the prominent players in the mass notifications systems market include ATHOC, Eaton Corporation (Cooper Industries Pvt. Ltd.), Honeywell International, Inc., IBM Corporation, Siemens AG, Everbridge, Inc., Metis Secure Solutions, Mir3, Inc., Omnilert LLC, and Xmatters, Inc.
The mass notification system market is highly competitive in nature, characterised with new product innovations and merger & acquisitions, which are the key strategies adopted by market participants to cement their position in the market.